Let’s hear it for holidays.

Who doesn’t love a holiday? Holiday Specialists certainly did, but their brand wasn’t cutting through.

Our task was to give the Holiday Specialists a new name, visual identity and communications strategy that would bring the brand to life – and set it apart from the competition.

They had a vision to be Australia’s best-loved family holiday company, and to be known for the expertise and enthusiasm of their people. We needed a name and identity that would capture this.

Introducing Hoot. The new name instantly evokes the idea of fun and excitement, while the new brand identity is vibrant, bold, engaging, and memorable – just like the people at Hoot. Let’s hear it for holiday leadership.