Helping Australians secure financial wellbeing.
Once the world knew them as IOOF and MLC. Two local financial players, each with a story that began over a lifetime ago. For generations, they’ve been at the side of working Australians – helping to bring security into the home.
Thanks to IOOF’s acquisition of MLC Wealth, their stories have now come together under a new corporate brand: Insignia Financial.
With an already designed logo, Insignia Financial asked us to develop their identity. Two months until launch meant our timings were tight. But working closely with the team, we turned around the visual system, narrative and applications in time for launch – creating a fresh, inspiring brand their people could rally behind and believe in.
One of Australia’s leading wealth managers, Insignia Financial now has the size, expertise and brand to help more Australians secure their financial wellbeing.