Building wealth for generations

Ord Minnett has shaped Australia’s business landscape, building wealth for generations. Humble in its prestige, it relishes its nickname – Ords. As Ords moved to its next growth phase, it needed a brand update that drew upon its entrepreneurial heritage, but also its unmistakable personal touch – its Care and Flair. 

 Mastering Destinies is our brand idea. It reflects Ords’ meaningful, long-term relationships; private clients and organisations alike have been serviced by Ords’ investment specialists and their unique abilities to navigate and shape their clients’ financial future. Or, aptly, to master their destinies. 

 The new narrative captures Ords’ broadening reputation from stockbroker to full-service wealth and investment firm, and amplifies the individuality and unique narrative voice that makes Ords distinctive. 

 The Financial Weave is the core dynamic element of the redesign. It represents Ords’ protection and growth of their clients’ wealth through the intwining of tailored financial solutions. The Financial Weave can integrate with imagery or be used with simple colour backgrounds to create a distinctive and compelling brand asset. 

Ords’ growth trajectory is singular. The rebrand encapsulates this in every respect.