Futures reimagined, dreams lived.
Tribeca (formerly Tribeca Capital) is an established player in the Australian residential property development market. Their growth ambitions required a stronger presence in the minds of their customers – not just the agents. They needed to be clear about how they were different from their competitors and the value they deliver through their investments.
We simplified the way in which the brand communicated to audiences – through streamlining the portfolio to a masterbrand structure and through a revised name – ‘Tribeca’. A new logo and visual identity system was created to support the new brand platform, a contemporary and unconventional design for the category, creating strong differentiation and stand out.