Doing things differently

Founded in 2005, Chobani is a global brand known for its commitment to quality, innovation, and doing things differently. Since launching in Australia, it has become a favourite for its delicious and accessible range of yogurts. Our consumer brand team partnered with Chobani across multiple projects to help bring the brand to life in fresh and exciting ways.

A key part of this collaboration involved refreshing the packaging across Chobani’s Australian product range to align with the global US brand look while appealing to local consumers, and enhancing brand recognition without disrupting shopper loyalty. Additionally, we designed creative seasonal limited batch campaigns including Christmas-themed yogurt featuring playful characters and puns, an Easter “CHOBUNNY” hot cross bun-inspired product, and the colourful Unicorn Dream Flip with collectable designs.

The packaging and visual identity for the  Gippsland Dairy x Darrell Lea collaboration was also developed. This blended two iconic brands into a bold, flavour-packed range. To celebrate fan involvement, the limited edition packaging for two crowd-sourced Gippsland Dairy flavours was also created, elevating their special release status while staying true to the brand’s signature aesthetic.

Each project builds on their strong brand identity while keeping things fun, engaging, and distinctive.