Growing Australia’s most mentally healthy generation.

Beyond Blue launches Australia’s first national mental health initiative for schools.

With mental health issues top-of-mind in schools, Beyond Blue asked us to work with them to create a new brand that teaches good mental health and wellbeing practices for children and young people.
From conversations with educators and mental health professionals, it was clear we needed to connect with diverse audiences: education professionals, parents, children and young people. With a personality that allowed us to speak about serious issues, be professional, community-minded and light-hearted.
Be You was born – a name that celebrates individuality and reminds us that it’s okay to be yourself. We paired this with an optimistic and sophisticated visual identity system that’s a nod to classroom creativity.
From fun and playful for children to an editorial style that connects with educators, the system gives Be You the stretch it needs to help grow Australia’s most mentally healthy generation.