Inspiring a sense of possibility.

Against the backdrop of a rapidly changing Western Sydney, Campbelltown needed an updated brand story and identity that was more distinctive and which reflects the Campbelltown of today. We ran extensive consultation with over 1000 members of the community, council, staff and visitors to the area to get to the heart of what Campbelltown really stood for.

We created a new strategy that captures the spirit of the area, and drove the development of an identity inspired by the Dharawl land of Campbelltown – a meeting place where diverse people and paths that come together to make things happen.