When data paints a thousand worlds.
PSMA are a unique company with an innovative new product being launched to market, Geoscape, that would see them begin to play new roles in the data ecosystem.
With the potential to be a future geospatial game-changer, our role was to help define the go-to-market strategy that enabled Geoscape to lead in helping to reposition the business, but with a relevant and tangible link back to the parent brand PSMA.
The defining shift was to move from PSMA’s traditional role as ‘niche specialists’ to ‘critical collaborators’ for modern business. Being government-owned, it was critical to ensure the positioning protected their role as a neutral authority while enabling more valuable participation in the market. A newly defined purpose of ‘Placing intelligence in a digital world’ sits at the heart of this.