Game Changers

Everyday Independence supports people with disabilities. Changing lives for participants by growing their confidence and opportunities every day.

Research shows that the ‘Everyday Way’ of delivering services in the community where a participant lives, works, learns and plays, creates better outcomes for them — and more rewarding careers for therapists. The problem was Everyday Independence lacked distinction from its clinically-based competitors and the brand didn’t reflect their values and people.

The new brandmark is confident and optimistic. And the new visual and verbal identity balances the bold and inspiring language of advocacy with the humanity of participant portraits — celebrating the step-by-step milestones along a journey to independence.

The new identity is a better expression of the brand and the game-changing nature of their approach that’s helping to drive acquisition of participants and therapists.