Distinctly data-driven.
Last year, IOOF rebranded as Insignia Financial after acquiring MLC Wealth in May 2021. We worked closely with the business to develop a new data-driven identity for their suite of super, pension and investment wrap products.
Working collaboratively with Insignia Financial, we developed the name – Expand – alongside a unique, bold identity. This included a website reskin, mobile app launch, as well as adviser and client collateral.
We brought the identity to life through generative art, developed using data from some of the multi-manager funds featured on Insignia Financial’s investment menu. We assigned a colour to each data segment, which we then transformed into art using a process of shading, overlaying, blending and texture.
Expand’s identity offers something distinctly different – a light, contemporary and fresh look that clearly stands out in the category.
BetterFuture Sydney Design Awards (2023): Gold – Graphic Design – Identity and Branding – Finance. Transform Awards ANZ (2023): Bronze – Best development of a new brand within an existing portfolio, Bronze – Best visual identity in the financial services category. BetterFuture Australian Design Awards (2024): Silver – Graphic Design – Identity and Branding – Finance. BetterFuture WILD Design Awards (2023): Silver – Graphic Design – Identity and Branding – Finance.
