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Transurban’s vision is to strengthen communities through transport.
We created a name and new identity for the retail network – Linkt operated by Transurban. The new name is connected to the company’s history and vision, descriptive and relevant to the category and fits the Transurban personality and positioning. The brand needed a strong customer focus with a clear link back to the corporate brand. It was essential that the brand was created for digital environments first, and could create strong connection with customers through engaging tone of voice, and positive, contemporary visuals.