Changing the world a bite at a time.

Chris Darwin has a passion for conservation that’s in his bones.

As the great great grandson of the legendary Charles Darwin, Chris  shares his famous forebear’s passion for the natural world and a concern that intensive farming and fishing practices are destroying the world’s biodiversity.

So Chris and his team have created a mobile app that motivates people to choose a meat free meal at least once a week and tracks the difference that this makes for the planet, when caring individuals join forces right around the world.

The app has a lofty name, The Darwin Challenge, which we balanced with a playful logo inspired by Charles Darwin’s legendary beard. It’s fun and humorous and sets up the uplifting language that is a core feature of messaging.