Unilever

Our consumer brands team had the privilege to collaborate with Unilever to refresh two of their cherished brands, TRESemmé and Weis.

For Weis, we repositioned the brand within the growing better-for-you ice cream category, highlighting its authentic fruit credentials through vibrant colours and fresh, flavourful imagery. The design also incorporated nostalgic, romantic typography that added warmth and personality, enhancing its appeal to health-conscious and discerning consumers.

Meanwhile, for TRESemmé, our focus was on modernising the Core range while preserving its reputation for salon-quality performance. We explored over 60 design concepts, ultimately crafting a bold and contemporary look that elevates the brand’s premium positioning. Key design elements like matte finishes, metallic accents, and custom typography were used to create strong shelf presence and improve variant recognition.

Together the work successfully elevated both brands and positioned them as standout choices in their respective categories.