The importance of brand in a patchy market

The last financial year was the strongest in our 28-year history. The period January to August 2023 was particularly solid, with all our specialist discipline areas busy. 

The increasingly multidisciplinary nature of our engagements reflects the multi-faceted role brand can play across marketing, CX and culture shaping. It’s good to see clients appreciating the broad and deep impact that brand has as a means to execute business strategy and support change, and it’s a reassuring validation of the investment we’ve made in areas like employer branding, insights, brand experience and digital over the past 5 years.

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Tim Riches is Group Strategy Director & Principal at Principals

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