December 21, 2023 — Article
The last financial year was the strongest in our 28-year history. The period January to August 2023 was particularly solid, with all our specialist discipline areas busy.
The increasingly multidisciplinary nature of our engagements reflects the multi-faceted role brand can play across marketing, CX and culture shaping. It’s good to see clients appreciating the broad and deep impact that brand has as a means to execute business strategy and support change, and it’s a reassuring validation of the investment we’ve made in areas like employer branding, insights, brand experience and digital over the past 5 years.
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Tim Riches is Group Strategy Director & Principal at Principals
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