The Brand Alpha study seeks the opinion of Australian consumers on brands and how they measure against four key drivers of authenticity: visibility, value, vitality and virtue. The research is conducted multiple times each year and has been running for more than 10 years with a minimum of 300 nationally representative respondents each wave.  

The most recent wave was conducted in April and May and focused on disruption posing the question as to which brands Australian consumers consider to be the most disruptive as well as the sectors they would most like to see disrupted.

Australia’s most disruptive brands according to Brand Alpha

  1. Uber
  2. Tesla
  3. Aldi
  4. Afterpay
  5. Airbnb
  6. Netflix
  7. Amazon
  8. ApplePay
  9. Facebook
  10. Google


Click here to download the presentation.

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