For those who believe ignorance is bliss, I am, firstly, strangely jealous and, secondly, seriously concerned.

In a world full of information, data, news, and even fake news, there is no excuse for not knowing. This is especially true for the state of your brand in the eyes of your employees.

Want to know how your brand is faring with one of your most important stakeholder groups? There’s an easy way to find out. Just ask.

In the words of Albert Einstein: “The important thing is to not stop questioning.”

To check you are on track with your strategic goals, delighting customers and staying a step ahead of the competition you need to keep asking questions.

But to fully understand what’s working, we need to ask how. How are we delivering all this? How engaged are our people in our strategic goals? How do our people see customers? How do they feel about where we are today and where we are heading?

Think of it in terms of input equals output.

Read the full article on HR Leader.

Claire Gallagher is Employer Brand Director at Principals.

Contact us to learn how Principals can make your brand a force for positive change.

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