News

Principals' 30 for 30 Brand Grant

We’re marking 30 years of Principals by offering $30,000 of seriously imaginative firepower to an organisation ready to step up and use their brand as a force for positive change.

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NEWS

30 years of independent thinking

Here’s to brilliant people, bold ideas, big thinking, lasting relationships and the next chapter.

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Article

How brands can connect with Gen Z – without sounding cringe

Gen Z is driving the trend of mass casualisation across society. But while every brand must respond to the shift from a formal to a casual tone, there is a line. Hayley Read explains how to walk it.

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Article

What makes shoppers truly loyal? It’s not price – it’s brand love

Kmart, Mecca and Bonds prove that the future of retail belongs to brands we love, Grant explains.

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News

Introducing our new specialist Consumer Brands capability

With the team from Davidson Branding now part of Principals, we’ve added a specialist capability in consumer brands.

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